4429 N. 7th Avenue Phoenix, AZ         602-265-1622

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Our Store

We have a variety of formal gowns for Prom, Informal Bridal, Bridesmaids, Mother of the Bride or Groom or any other social event.  We are an authorized retailer for Dancing Queen, GlS, Elizabeth K, Eva USA, ASPEED,  Eureka, Juliet and other evening gown providers. If we don't have it in the color, size or style in-house, we can special order at no additional cost!

4429 N. 7th Avenue  Phoenix, AZ 85013            602-265-1622             info@denovoformal.com

Our in-store inventory is constantly changing.  Come see what we have available and ready to buy off the rack.  Everything in store is priced at sale and discounted prices!  

Formal Dresses, PRom and Special ORders

Damas/Quince Court Gowns

Don't forget your Damas!  It's your night and your court has to look the part.  We have a variety of providers with beautiful and affordable dama dresses to fit any one's budget.  Call us to set up and appointment to bring in your Girl Squad at 602-265-1622.  Click on the logo before to see some of the latest styles available with our providers.

Informal Bridals

Sneak Peek into our New Summer Quinceañera Couture line

Check out some of our provider's catalogs online.  Click on the logos to view.  Please call us at 602-265-1622 for pricing and availability.

Let us help you find the perfect gown for your elopement, destination or civil wedding.  We offer a variety of styles to fit your event theme and budget needs.  Come see us or give us a call at 602-265-1622 to schedule an appointment.

You can view some of the models available by clicking our provider's link below.  Remember to give us a call for inventory availability and pricing.


4429 N. 7th Avenue Phoenix, AZ         602-265-1622


We offer a variety of Quinceañera gowns under $600.  Our National dress lines such as Dancing Queen, La Vie, Calla Collection, Anny's and Eureka provide a selection of beautiful gowns that won't break the bank!  Come see us to see which ones are in stock and ready to ship.

Prom, Formal, Mother of the Bride, Bridesmaid & More..

All sales are final.