We are happy to announce we just acquired beautiful and unique flower girl, communion and other Junior girl special occasion dresses.  Our providers, Calla Collection USA, US Angels and Princess Kloset to name a few, are continuously renewing their collections and designs.  Bring your princess in for a fitting today!

Ragazza Fashion is now available at De Novo Formal Dresses.  These Quinceañera gowns are high fashion couture and hand made in Mexico.  Click on pictures or logo to see latest collection.

Formal Dresses, PRom and Special ORders


All sales are final.

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Our Store

4429 N. 7th Avenue  Phoenix, AZ 85013            602-265-1622   

Our in-store inventory is constantly changing.  Come see what we have available and ready to buy off the rack.  Everything in store is priced at sale and discounted prices!  

FLower Girl

Our bridal selection includes top designer brands such as Bonny Bridal,  Lovely by Juliet, My Fashion Bridal gowns and other designers. We have a large selection of gowns in various styles as we offer new, gently used and consigned gowns at discounted prices.  Alterations and other bridal accessories are available at affordable prices for all you bridal needs.

Are you a bridesmaid, mother of the bride or mother of the groom? Going to the Prom?  Any special event, we have you covered!  We have formal, prom dresses, pageant and other dresses to fit any affair.  We are an authorized retailer for Cinderella Divine, ASPEED,  Eureka, Juliet, MyFashion and other evening gown providers. 

4429 N. 7th Avenue,  Phoenix, AZ  85013