Our Store

We have a variety of gowns for Prom, bridesmaids, mother of the bride or groom or any other social event.  We are an authorized retailer for Dancing Queen, Fiesta,  Cinderella Divine, ASPEED,  Eureka, Juliet and other evening gown providers. If we don't have it in the color, size or style in-house, we can special order at no additional cost!

FLower Girl

We now carry beautiful and unique flower girl, communion and other Junior girl special occasion dresses.  Our providers, Calla Collection USA, US Angels, Joy Kids and Princess Kloset to name a few, are continuously renewing their collections and designs.  Bring your princess in for a fitting today!

Ragazza Fashion is now available at De Novo Formal Dresses.  These Quinceañera gowns are high fashion couture and hand made in Mexico.  Click on pictures or logo to see latest collection.

Formal Dresses, PRom and Special ORders


4429 N. 7th Avenue  Phoenix, AZ 85013            602-265-1622             info@denovoformal.com

Our in-store inventory is constantly changing.  Come see what we have available and ready to buy off the rack.  Everything in store is priced at sale and discounted prices!  


Our bridal selection includes top designer brands such as Bonny Bridal,  Lovely by Juliet, My Fashion Bridal gowns and other designers. We have a large selection of gowns in various styles as we offer new, gently used and consigned gowns at discounted prices.  Alterations and other bridal accessories are available at affordable prices for all you bridal needs.

All sales are final.

4429 N. 7th Avenue,  Phoenix, AZ  85013


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